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THE NEW SPRING/SUMMER 2019 COLLECTION CONQUERS MILAN AND NAPLES

THE NEW SPRING/SUMMER 2019 COLLECTION CONQUERS MILAN AND NAPLES

Jadea is back on the maxi-billboards in Milan and Naples.
The famous testimonial Belén Rodriguez wears the lingerie designed by Jadea, portrayed wearing the new Spring/Summer 2019 Chic collection.
In Naples, Jadea, with a 1000 sq m billboard installation, confirms again its commitment for the “Monumentando” project, the operation that has an important goal of contributing to renovation of the most important monuments of the city. This way, the brand has always been part of a crucial project of conservation and cultural and architectural enhancement.
In the milanese metropolis, on the other hand, Jadea is present in Via Torino in a 550 sq m maxi-billboard, in C.so Venezia with a 700 sq m one and in Via Mercanti with a 150 sq m one, on the front line in the most strategic areas of the city that has always been focusing on fashion and shopping. It’s impossible to not to get charmed: the trendy and feminine underwear designed by Jadea integrates perfectly in the mood of two of the main Italian cities.